I am a Digital Strategy and Innovation leader with over 16 years of experience in the marketing and advertising industry, driving omnichannel campaigns, CRM activations, and business growth across EMEA markets. Skilled at leading cross-functional teams, I combine direct marketing expertise with data-driven digital strategies, focusing on consumer engagement, loyalty-building, and measurable performance. I leverage marketing technology platforms and AI solutions to optimize campaign outcomes, personalize customer experiences, and align marketing efforts with business objectives. With a proven track record in delivering successful, data-driven marketing initiatives, I have served key global clients such as P&G, Nestlé, and Essity, contributing to innovative campaigns that aligned with their business goals. In addition, I have successfully managed the full development lifecycle of new digital products and services, from concept design and branding to pricing strategy and go-to-market execution, helping businesses expand and innovate in an evolving digital landscape. Passionate about innovation, analytics, and new technology, I’m always exploring ways to push marketing forward.

📍 Athens, Greece 🌐 georgegad.com 🔗 LinkedIn